Ninjas vs Superbugs

Ogilvy & Mather, NY

Brief

Superbugs are a deadly, growing threat. To fight them, IBM Research is developing a new weapon in their labs: Ninja Polymers. We wanted to tell the world about this through a short action video that combined new fabrication techniques, live action, and traditional animation.

Credits

Copywriting 
Lauren Costa
Niels West

Creative Direction
Mike Hahn
Ryan Blank
 
Production
First Avenue Machine
 
Director
Nico Casavecchia

Role

Art Direction