BRIEF

2017 marked the New Museum's 40th anniversary: 40 years of new art and new ideas.

To celebrate this commitment to all things new, we did what no museum has done before: New Museum went LIVE. Five exhibitions, hundreds of artworks, special events and performances, all live streamed, all the time.

During the last month of the anniversary year, this online/offline activation celebrated every single artwork in the museum through its very own live stream. Viewers could switch between streams online or see them broadcast live on Times Square billboards, on the big screen at the IFC Center, as well as on NYC Ferries, bars and cafes.

CREDITS

Senior Copywriter
Nick Partyka

Designer
Albie Eloy

Digital Production
The Mill
 

ROLE

Senior Art Director